Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and...(展开全部)

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

‘Martin Toppy is the son of a famous Traveller and the father of my unborn child. He’s seventeen, I'm thirty-three. I was his teacher. I’d have killed myself by now if I was brave enough. I don’t think it would hurt the baby. His little heart would stop with mine. He wouldn't feel himself leaving one world of darkness for another, his spirit untangling itself from me.’ Melody S...(展开全部)

In this, his first major book, Mark Steyn--probably the most widely read, and wittiest, columnist in the English-speaking world--takes on the great poison of the twenty-first century: the anti-Americanism that fuels both Old Europe and radical Islam. America, Steyn argues, will have to stand alone. The world will be divided between America and the rest; and for our sake Americ...(展开全部)

Here at last in English is Nikolai Bukharin's autobiographical novel and final work. Many dissident texts of the Stalin era were saved by chance, by bravery, or by cunning; others were systematically destroyed. Bukharin's work, however, was simultaneously preserved and suppressed within Stalin's personal archives. At once novel, memoir, political apology, and historical documen...(展开全部)

Here at last in English is Nikolai Bukharin's autobiographical novel and final work. Many dissident texts of the Stalin era were saved by chance, by bravery, or by cunning; others were systematically destroyed. Bukharin's work, however, was simultaneously preserved and suppressed within Stalin's personal archives. At once novel, memoir, political apology, and historical documen...(展开全部)

What is the meaning of life? It is a question that has intrigued the great philosophers--and has been hilariously lampooned by Monty Python. Indeed, the whole idea strikes many of us as vaguely pompous, a little absurd. Is there one profound and mysterious meaning to life, a single ultimate purpose behind human existence? In What's It All About?, Julian Baggini says no,...(展开全部)

From the flamboyant and unpredictable Maryska, who scandalises the town when she cuts short her golden tresses, to the eccentric Uncle Pepin, who always has to have a ready supply of furniture to smash when he's angry, Bohumil Hrabal creates a range of enchanting and memorable characters - confirming his status as one of Europe's greatest writers.

Many years ago, the four children of the Brontë family – Charlotte, Branwell, Emily and Anne – lived in a windswept house by the Yorkshire moors with their father. Although their lives were often filled with sadness and their world was only as large as the distance they could walk, their inner worlds were bound only by their imaginations. Hungry for stories, these children devo...(展开全部)